I mean, I can understand why opening up the data on these platforms is good for them, but I’m still waiting for an innovation that feels like it’s good for me—the person who uses these platforms.
Sure, being able to share with, invite, and find new friends serves their business model. They have my data, and now they’re going to make it easy for my friends to know what I’m doing, buying, saying…but all, it seems, with a mind to promoting more products and pushing more media.
But what part of these innovations helps me do what I want to do socially? What part helps the picture I upload to BrightKite find its way over to Flickr or my Facebook albums…to let the stats I upload on Concept2 show up on my Twitter feed, or better yet to a place that I choose within Facebook…to let a link to my latest blog post automatically show up on my LinkedIn profile? MySpace may be doing some of this…but it feels more “MySpace-centric” rather than “what people really want-centric.” If that makes sense.
Mento.com—from Berlin, natch—gives me a whiff of this value. When one of my friends opens a link I’ve sent the, I get a direct message in Twitter, if I’d like. There’s value for me in that (thanks, Mento!).
I do so many “thin” things on different social networks these days. Real utility for me would be about bringing some of these things together in a way that made it more fun, social and valuable (hey, relevant) for me to put my data up on these networks. I’d rather do that than see more ads and automatically blast my friends with updates on what I’m buying and doing.
It seems that all of this data portability has been shaped by the platform provider’s business plan, and the need to keep up with all things open, than by any real sense of what people might want to really do socially, or by providing a service that delivers real utility and satisfaction.
Am I missing something? What do you think?